Privacy Policy

Privacy Policy

Avondale Type Co. Privacy Policy

Avondale Type Co. (“ATC”, “we”, “us”, or “our”) respect the privacy of users of website (the “Website”).

ATC provides this website privacy notice (“Notice”) to describe how we collect, use, disclose, or otherwise process the data, including personal data, that we collect about you through our website, Avondale Type Co. We collect data directly from you, automatically as you use our Services, from vendors, and from other individuals, as set forth below.

This Privacy Notice does not apply to information, data, or materials collected by third party websites, applications, or social or media platforms (“Platforms”). These Platforms have their own privacy and security practices for which ATC is not responsible. Your use of these Platforms is at your sole risk. If you use these Platforms to communicate with us, we will use the information we collect from you in accordance with this Privacy Notice.

ATC reserves the right to modify this Notice as it deems appropriate from time to time. If we make a material change to the Notice, you will be provided with appropriate notice, in accordance with applicable legal requirements, for example via email or prominent notice on our Sites. You may find the most current version of the Notice by visiting ATC’s Website. Your continued use of our Website will be subject to the then-current Notice.

Information We Collect About You

If you register with us, we will collect your first and last name, and your email address. If you choose to purchase ATC Products or services, we will also collect your credit card number, as well as your billing address and, if you choose to purchase a physical product, your shipping address.

Information Collected Automatically

Additionally, ATC automatically collects certain non-personal computer or device-related information from visitors to the Website), including the operating system (e.g. Mac OS, iOS, Windows, Android), the visitor’s IP address, and the web browser (e.g. Safari, Firefox, Chrome).

Using service providers for analytics data, we compile and analyze information derived from the use of our Services, such as aggregate usage patterns, user preferences, and other usage information.

Our Use of Your Information

For the purposes of applicable data protection laws, ATC is the “Data Controller” of the Personal Information you provide and the Computer Information collected from your device. ATC processes the Personal Information and Computer Information received in accordance with this Privacy Policy.

The legal bases for the processing of Personal Information and Computer Information by ATC include:

Enforcement of our agreements, or fulfillment of our obligations under our agreements, including:

  • Providing you with software, goods, and services that you have requested
  • Identity verification and fraud prevention
  • Payment, billing, account management and administrative matters
  • To send transactional messages pursuant to a given user’s purchases and subscriptions (including shipping confirmation, invoices, and expiration/renewal notices)

ATC’s business interests, including:

  • Analysis, troubleshooting and improvement of our website and services
  • Customization of the website in accordance with stated user preferences
  • Contacting you pursuant to your affirmative requests
  • Sending you news, product announcements, special offers and other marketing communications, in compliance with applicable law
  • Customer support

ATC may use information that is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person for any legitimate business purpose.

“Cookies” and Other Technologies

We use cookies, web beacons (including clear GIFs), Flash Local Storage Objects (“Flash LSOs”) and similar technologies, including technologies designed for mobile applications, to track user activity and collect usage data about our Sites and App. We may combine this data with the personal data we have collected from you.

Cookies. Cookies allow a web server to transfer data to a computer for record keeping and other purposes. We and our service providers use “cookies” on our Sites and similar devices designed for mobile applications, to, among other things, better serve you with tailored information and facilitate your ongoing access to and use of the Site. There are two types of cookies: session-based and persistent cookies.

  • Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged in to the Site (and the Apps). This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Sites and App.
  • Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity, which may be combined with other user information.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Sites who disable their web browsers’ ability to accept cookies will be able to browse the Sites; however, certain site features, such as the shopping cart or the ability to find the location of a lab, may not function if you disable cookies.

Web Beacons, Pixel Tags and Other Technologies. Our service providers use web beacons in HTML emails to our customers, to help us track email response rates, measure the success of our marketing campaigns, identify when our emails are viewed and track whether our emails are forwarded.

Analytics. We work with service providers (including Google Analytics) who conduct analytics to help us track and understand how visitors use our Sites and our App.

Google Analytics is a web analytics service provided by Google that uses cookies to help us analyze how users use our Sites and our App. The information generated by the cookies about your use of the services will be transmitted to and stored by Google on servers in the United States. If you access the Sites or our App through different devices, Google may associate your devices with one another. Google has developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript.

For more information about Google Analytics cookies, please see Google’s help pages ( and privacy policy (

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or All About Cookies.

Newsletters & Marketing Choices

Users have the opportunity to provide their email address to receive ATC communications such as announcements of new products, and special offers. These email communications are sent in accordance with applicable laws, and where your consent is required by law, we will obtain your permission before sending any such communication. Your consent may be withdrawn at any time. All such messages will feature unsubscribe links in the footer, and users may also unsubscribe by visiting their account page on the Website. ATC will not feature third party advertisements of any kind on the Website, and will not send marketing communications on behalf of third parties.

Disclosure of Information

ATC may store and disclose personal information as allowed or required by applicable law, including making disclosures that are necessary or advisable to (a) protect the rights, safety, or property of ATC or others and (b) comply with legal processes or regulatory requirements. We may also transfer your information to any affiliated business, and in the event of a merger or acquisition or asset sale, your information may be disclosed to the acquiring entity. Without your express approval, however, ATC will not sell or rent or otherwise commercially exploit your personal information, although we may collect and/or provide aggregate statistics about our Website, products, services, and users to other parties.

Disclosure of Information to Service Providers 

ATC may disclose information to these service providers in order to provide our Website and services to you. Our agreements with these service providers prohibit them from using the information ATC provides to them for any purpose other than providing the Website and the products and services featured therein, and require them to keep that information confidential. We encourage you to review the privacy polices and information collection practices of our service providers.

  • Stripe (Payment Gateway)
  • PayPal (Payment Gateway)
  • Google (Analytics & Search Console)

International Transfer; Privacy Shield. The Website is designed for and targeted to U.S. audiences and is governed by and operated in accordance with the laws of the U.S.

ATC complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and the United Kingdom and/or Switzerland to the United States. For the Personal Information (and IP addresses), received from residents of the EU, Switzerland and the United Kingdom, ATC has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement. If there is any conflict between the standards of this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles govern.

Under the Onward Transfer Principle, we may remain liable for the processing of Personal Information (and IP addresses) that we transfer to our third party service providers, if any. In some instances, we may also be required to disclose Personal Information (and IP addresses) to comply with valid requests from public authorities, including for the purposes of law enforcement.

The Federal Trade Commission has jurisdiction over ATC’s compliance with the Privacy Shield. To learn more about the Privacy Shield program, and to view our certification, please visit

ATC makes no other representation that the Website is operated in accordance with the laws or regulations of, or governed by, other nations. If you reside outside of the U.S., please be aware that by providing us with personal information, you understand and agree that: (1) your personal information may be transferred to and stored on servers located in the United States; (2) you consent to the transfer of such data to the United States for processing by our affiliates in accordance with this Privacy Policy; and (3) the Privacy Policy and the collection of information pursuant to the Privacy Policy shall be governed by and construed in accordance with the laws of the United States, without giving effect to any principles of conflicts of law.

In compliance with the Privacy Shield Principles, ATC commits to resolve complaints about our collection or use of your personal information. European Union, United Kingdom and/or Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact ATC at:

Avondale Type Co.
4131 W. Belmont Ave. D
Chicago, IL 60641
Phone: 773-647-1034

ATC has further committed to refer unresolved Privacy Shield complaints to JAMS (, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact or visit JAMS for more information or to file a complaint.

These recourse mechanisms are available at no cost to you. Damages may be awarded in accordance with applicable law. Under certain conditions, if you are not satisfied with the above recourse mechanism, you may be able to invoke binding arbitration.

While ATC encourages all EU, United Kingdom and/or Swiss residents who have a complaint to contact us directly so we may address any issues, you also have the right to register a complaint with the data protection supervisory authority in the EU Member State where you reside or work.

Security, Storage, Retention. ATC complies with industry standard practices to maintain the security of information. All financial transactions on the website are conducted via secured transmissions. All stored passwords are hashed in accordance with industry standards. However, as with most Internet sites or services, it is possible that third parties may unlawfully access such personal information despite our efforts. Information collected will not be stored longer than is necessary for the purposes described in this Privacy Policy, or to otherwise meet legal requirements. ATC may retain personal information pertaining to you as necessary to pursue legitimate business interests, conduct audits, comply with applicable law, resolve disputes and enforce agreements. The log data generated by the cloud.typography service which resides on ATC servers, contains no IP address or other personal information of visitors to your website, and is deleted within thirty days of processing.

Your Rights; Reviewing Your Information. You have the right to access, update, and correct factual inaccuracies in personally identifiable information collected by ATC, subject to certain exceptions, and to request that your personal information be deleted. Also, under the law of certain countries, you may have the right to object to the processing of your Personal Information (unless we are obligated to process that information to fulfill our obligations under a contract, or to comply with applicable law). If you wish to access, amend, or confirm that ATC has personal data relating to you, or if you wish to correct or delete your Personal Information, or object to specific processing of your Personal Information, you should log in to your account or you may contact us at:

Avondale Type Co.
4131 W. Belmont Ave. D
Chicago, IL 60641

To help protect your privacy and the security of your personally identifiable information, we will take reasonable steps to verify your identity before granting access. We will respond to your request within a reasonable time.

Children’s Privacy

Our Services do not target users, or children under the age of 13 (“minors”). And we do not knowingly collect personal data from minors.

If we become aware that a minor has submitted personal data to us through the Services, we will take reasonable steps in order to delete such personal data.

Third Party Websites

This Website may contain links to other websites. ATC, however, does not control the privacy policies of those sites. This Privacy Policy applies to information collected and maintained solely by ATC.

California Privacy Rights and Do Not Track Notice. California Civil Code Section 1798.83 permits California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via the information below. At this time, we do not respond to “Do Not Track” signals of web browsers. If technological standards for recognition of Do Not Track signals are implemented at any point in the future, we will revisit this issue at that time.

Contact Us

If you have any questions regarding the Privacy Policy, please contact us at or using the information below:

Avondale Type Co.
4131 W. Belmont Ave. D
Chicago, IL 60641

Last update: October 12, 2020

Success! Check your email for confirmation.